After an extended period of planning and construction, the Movie Palace in Athens, Tennessee opened its doors just a few months ago. The cinema’s façade is truly that of a palace. But what’s waiting for its patrons inside is enchanting as well. A beautiful lobby, with a mix of hand-painted details and 3D effects, leads you under a chandelier, past the colorful glass tiles lining the concession stand, into five stadium seaters, three of which present state-of-the-art 3D viewing. And that’s not all – the sound system is cutting edge Dolby Atmos technology. “We are one of only 1200 screens in the country to have (this) surround sound,” says Kavitha Reddy, director of operations and native of Athens.
So the residents of Athens and McMinn County now have the only movie theater in the region. “The closest competition is 30 to 60 minutes away depending on the route … and our prices are lower,” says Reddy. With “… high-backed, stadium-style rockers … they are treated to a most enjoyable movie-going experience. All the latest releases, movies for all ages.”
For the Athens Movie Palace’s online ticketing, provided by Diamond Ticketing System’s PrintTixUSA, Reddy claims her patrons “… love it. You don’t even have to print the tickets at home. Just bring your confirmation number or the credit card you used to purchase. It’s a good system to help them avoid the lines … and (they don’t have) the fees that Fandango charges.”
She also emphasizes that the Athens Movie Palace is community-focused. There have been several fundraising events, such as covering the cost of adoption for Humane Society pet placements and rescues. When the play Steel Magnolias was performed at the local community theater, the cinema promoted the production by showing the movie version. The cast of the play were invited to a meet-and-greet with the Movie Palace patrons at the premier.
And the cinema offers promotions galore: National Sibling Day, Firefighter Day, Out of Towner Day (bring proof of residency outside of McMinn County), Be Kind to Lawyer Day (Reddy is a graduate of the University of Tennessee and DePaul Law School in Chicago), Nurses Day — there’s even a Mother-in-Law Day.
Sensible Cinema, the engine that drives the Movie Palace’s POS operations, offers savings as well. Unlike the competition, there are no annual licensing fees per terminal for its software. With PrintTixUSA the multiplex’s patrons never “leave” its website when ordering their tickets online. Sensible and Diamond Ticketing plan to be part of the continuing success of the unique and independent Athens Movie Palace for years to come.